This book comprehensively explores entrepreneurship development from conception to sustainability and expansion. It delves into idea generation, enterprise types, SWOT analysis, and marketing strategies. Notably, it includes a business cycle flowchart for project cost estimation. Detailed sections on cash flow planning, financial management, profitability calculation, and record-keeping are integral. Start-up essentials are emphasized throughout. In essence, the book meticulously covers all aspects of Enterprise Management, focusing on long-term survival, success, and growth.
