This book provides theoretical background as well as practical perspective and presents a complete platter on agritourism business. Agritourism industry is very well developed in the western countries in the aftermath of the World War-II and got recognition while restructuring the economies of the western world in the light of globalization. Hence, ample literature is available with context of agritourism in developed countries. The agritourism is in nascent stage in many developing countries, like India. The differences in agritourism in developed and developing countries are worth noticing. Both, rural landscape, and agriculture are the dominant features of the developing countries. There is a dearth of literature which constraints budding agritourism centre owners.
This book fills the gap by discussing agritourism events and activities customized to developing countries like India and unfolds secrets of optimizing farm and human resources, benefits to the stakeholders and factors influencing the sustainability of the agritourism industry. The book also highlights the role of agritourism centre owner to be innovative and creative while running agritourism business and ensuring long-term sustainability of the enterprises. Book on agritourism cannot complete without photographs. Number of photos taken during my field work have enriched the content of this book. The book is useful to the promising agritourism centre owners, researchers, students, and policy makers.
