The book is a compilation of various concepts and operations that are carried out in travel agency and tour operation business. It elaborates meaning, history and functions of travel agency and tour operation business. It also details various formalities to start travel agency business, its affiliation with ministry of tourism and non government travel associations. Various departments in travel agency, functioning of travel agency business, online offline sales, internet marketing, search engine optimization and future of online travel business are also discussed in detail. The book elaborates types of tour operators, leading tour operators in India and necessity of linkage in travel agency & tour operation business. Further, it also details the concept of tour itinerary and its types.
