"The Convergence of Marketing and HR in Industry 4.0: Marketainment and Beyond" delves into the fusion of digital technologies with organizational functions, spotlighting the seamless integration of marketing and human resources in the era of the Fourth Industrial Revolution. Through a comprehensive exploration from the inception of Industry 4.0, its impact on business models, to the strategic roles of HR and marketing, this academic text offers an enlightening module-based journey. It introduces 'Marketainment'—a novel approach to engaging stakeholders—and progresses to redefine HR practices amidst technological advancements. The textbook further navigates through creating a brand-centric culture, leveraging data for strategic decision-making, and revisiting talent management in the digital landscape. Culminating in a forward-looking perspective on leadership, change management, and emerging trends, it equips readers for the evolving dynamics of the digital workplace, advocating for adaptability, innovation, and ethical data usage.
