Organisational Behaviour and Principle of Management - Front Cover

Organisational Behaviour and Principle of Management - Back Cover

Organisational Behaviour and Principle of Management

Author(s): Ms. Shreshtha Sharma Ms. Shubhra Mishra Ms. Anam Fatima Dr. Mamta Pathak

335

Language:
English

ISBN13:
9789359116211

ISBN10:
9359116211

Format:
Paperback

Trim:
6x9

Pages:
223

Publication date:
06-Feb-2025

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Organizational Behaviour and Principles of Management offers a deep dive into essential management concepts and behavioural theories pivotal for organizational success. Covering topics like leadership, motivation, communication, and change management, it caters to students and aspiring managers alike. By merging theoretical insights with practical case studies, the book provides vital skills for mastering today’s complex business environments, enhancing managerial effectiveness, and cultivating an innovative workplace culture.

Ms. Shreshtha Sharma

Shreshtha Sharma, an Assistant Professor with over 13 years in Marketing and Management, is affiliated with the School of Management at Babu Banarasi Das University, Lucknow. UGC-NET-qualified, she has contributed to both national and international journals and holds a patent related to sustainable development and digitization.

Ms. Shubhra Mishra

Shubhra Mishra serves as an Assistant Professor and Research Scholar at Babu Banarasi Das University, School of Management, focusing on Marketing. With experience in digital and content marketing, she is presently pursuing a PhD on the Applications of AI in Marketing. Her research interests delve into the intersection of AI, consumer behavior, and emerging trends in marketing.

Ms. Anam Fatima

Anam Fatima serves as an Assistant Professor at the School of Management, Babu Banarasi Das University, Lucknow. With a focus on General Management, Operations Research, Business Statistics, and Quantitative Analysis, she is deeply engaged in both research and teaching, making significant contributions to the field of management studies.

Dr. Mamta Pathak

Dr. Mamta Pathak is an Associate Professor in the Department of Mathematics at Babu Banarasi Das Northern India Institute of Technology (BBDNIIT) in Lucknow. She earned her Ph.D. in Complex Analysis from the University of Lucknow in 2011 and has over 20 years of teaching and research experience.