"Harnessing Artificial Intelligence for Business Analytics" transforms the way organizations operate, make decisions, and engage with stakeholders. This book serves as a conduit between theoretical frameworks and tangible applications, melding AI technologies with analytics to propel business performance. It begins with essential principles accessible to all, gradually delving into more sophisticated subjects backed by practical examples. Citing our backgrounds in academia, industry, and consulting, we provide a well-rounded, pertinent viewpoint. Our emphasis on data-informed decision-making allows us to investigate how AI enhances analytics, reveals crucial insights, and streamlines processes, while also considering ethical consequences. This guide aspires to motivate students, professionals, and executives to harness AI for driving innovation and achieving success.
