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Digital Marketing: A New Business Strategy

Author(s): Dr. Santosh Kumar Shukla Ms. Anum Kamal Ravendra Ratan Singh Jandail Mr. Maneesh Singhal
342

  • Language:
  • English
  • Genre(s):
  • Business & Management
  • ISBN13:
  • 9789359111049
  • ISBN10:
  • 935911104X
  • Format:
  • Paperback
  • Trim:
  • 8x10
  • Pages:
  • 115
  • Publication date:
  • 24-Jul-2023

  •   Available, Ships in 3-5 days
  •   10 Days Replacement Policy

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Discover the dynamic world of digital marketing through this comprehensive guide that encompasses all aspects of e-marketing and beyond. Dive into the realm of digital media, from internet and social media to email campaigns, mobile applications, and virtual reality. Explore the creative fusion of audio, video, text, and graphics that form the core of digital media content. Embrace the key role of digital marketing analytics, where Machine Learning and Deep Learning models revolutionize the landscape. Unravel the secrets of predicting customer behaviors, purchasing patterns, and fostering unwavering loyalty. Leverage the insights to fine-tune your strategies for customer retention and continuous growth.  

This book not only lays a solid foundation with an introduction to digital marketing but also delves into various cutting-edge strategies, highlighting their advantages and potential weaknesses. Empower yourself to craft, execute, and assess the impact of your digital marketing endeavors, ensuring their success in an ever-evolving digital landscape. Embark on a transformative journey as you become a digital marketing maestro, equipped with the knowledge and expertise to conquer new frontiers in the digital realm. Step up your game and propel your brand to unparalleled heights of success with "Digital Marketing: A New Business Strategy".

Dr. Santosh Kumar Shukla

Dr. Santosh Kumar Shukla

Dr. Santosh Kumar Shukla is currently working as Associate Professor & Head IT Dept. at Babu Banarasi Das Engineering College, Lucknow in the Department of Information Technology. He has more than 16+ Years of teaching Experience from various engineering Institutions and also published various Research papers in SCI, Scopus indexing, and other reputed journals.
Ms. Anum Kamal

Ms. Anum Kamal

Ms. Anum Kamal is currently working as an Assistant Professor at Integral University in the Department of Computer Science and Engineering. She is also pursuing Ph.D. in the field of Computer Science and Engineering, from Integral University, Lucknow (U.P.), India. She has completed her M.Tech and B.Tech in Computer Science and Engineering from Integral University, Lucknow (U.P.), India, and is also a University Silver Medalist and Department Gold Medalist.
Ravendra Ratan Singh Jandail

Ravendra Ratan Singh Jandail

Ravendra Ratan Singh Jandail is working as an Assistant Professor in the Department of Computer Science and Engineering in Babu Banarasi Das Educational Group Lucknow. He has 8+ years of Academic and Industrial experience. Mr. Jandail is a motivator, writer and a poet; many of his articles, poetry and research papers have been published in various journals and magazines.
Mr. Maneesh Singhal

Mr. Maneesh Singhal

Mr. Maneesh Singhal is currently working as Assistant Professor at Arya College of Engineering & IT, JAIPUR in the department of Computer science and engineering. His area of interest is Data Mining , operating system and computer Architecture and Published Many Research papers in Scopus index journals.

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