Entrepreneurship is fundamental to economic progress, and everyone who wants to start or run a successful firm must comprehend its concepts. This book covers entrepreneurial basics like opportunity identification, business planning, marketing, financing, and growth methods. Students, entrepreneurs, and practitioners who want to learn about entrepreneurship will benefit from the book's practical applications and case studies.
This book goes beyond the basics. Innovation, creativity, sustainability and social responsibility are examined in the broader social and economic context of entrepreneurship. The book also stresses the significance of having an entrepreneurial mindset, taking calculated risks, and recognising and seizing opportunities.
It is ideal for undergraduate and postgraduate entrepreneurship and small business management courses, executive education programmes, and workshops. Its practical, real-world approach and emphasis on building the skills and information needed to thrive in today's fast-changing business climate make it an excellent resource for entrepreneurs and business developers.
