"Management through Indian Cinema" is a unique and innovative approach to teaching management principles and techniques. This book explores the rich and diverse world of Indian cinema and how it can provide insights and examples for effective management and leadership. The book is divided into eight sections, covering everything from the history and genres of Indian cinema to the modern legends of the industry.
Section 1 provides an introduction to Indian cinema, including its impact and framework, history, genres, styles, approaches, regulatory and legal framework, and role in the Indian economy. Section 2 delves into the relationship between Indian cinema and management, exploring management in Indian cinema, management of film making, and management through Indian cinema.
Section 3 focuses specifically on management through Indian cinema, examining how Indian cinema can teach financial management, marketing management, project management, brand management, event management, and risk management. Section 4 explores management learning from the legends of Indian cinema, including Dadasaheb Phalke, Guru Datt, Satyajit Ray, Raj Kapoor, Dilip Kumar, Kishore Kumar, Amitabh Bachchan, Madhubala, Nargis, and Lata Mangeshkar.
Section 5 provides management learning from iconic movies of Indian cinema, such as Pathar Panchali, Shri 420, Manthan, Satyakam, Aanand, 3 Idiots, Marykom, Rocket Singh salesman of the year, and more. The section also includes management learning from iconic songs and dialogues of Indian cinema.
Section 6 focuses on the analytics of Indian cinema, including business analysis, behavioral analysis, SWOT analysis, and PESTLE analysis of the industry. Section 7 explores management learning from the modern legends of Indian cinema, including Anil Kapoor, Aamir Khan, Akshay Kumar, Karan Johar, Farah Khan, Madhuri Dixit, and Joya Akhtar.
Finally, Section 8 delves into the charisma of Indian cinema, examining how extraordinary people like Rajnikant, Rajamouli, and Kapil Sharma can provide management insights. Overall, "Management through Indian Cinema" offers a fascinating and practical approach to learning management principles and techniques, using the rich and diverse world of Indian cinema as a guide.
