Archana Rai is a Research Scholar, Ph.D at SHUATS Prayagraj, UP. She has completed MBA (Marketing) and M.Sc. She is also credited to have several fellowship of learned bodies. She has been recognized as young scientist and has received awards by various academic societies and NGOs. Her research findings and reviews articles have been published in the form of research papers in National and International Journals of repute.
Dr. Shashank Tripathi (MBA, Ph.D.), obtained his MBA in Business Management from SHUATS, Prayagraj, India with dual specialization in Marketing and HR and Doctorate from the same university in Business Studies. He is engaged in teaching and research since last six years. His main area of interest are HR Management, Marketing Management and Digital Marketing etc.