Dr. Smitha Girija is a renowned Professor of Marketing with over 20 years of experience in teaching, research, and academic leadership, including roles such as Director of Business Schools and Dean Academics. Her expertise encompasses Consumer Behavior, Retail Management, and Innovation Management. She has developed specialized MOOCs on SWAYAM and teaches at ISM University, Germany. A committed researcher, Dr. Girija has numerous publications and collaborates with industries on educational projects, also serving on the SAQS Peer Review Team.