Dr. Rajesh Gupta, an Associate Professor at Lovely Professional University, Punjab has over 14 years of higher education experience. He holds an MBA, B.B.A. (Hons.), and a Ph.D., having passed the UGC NET three times. A sought-after lecturer for renowned institutions like the Police Academy Madhya Pradesh, he mentors M.Phil. and postgraduate students. Dr. Gupta notably contributes to academia through national and international conferences and organizes seminars and webinars to enhance knowledge in business and management.