Dr. Alaka Samantaray is working as an Associate Professor at Faculty of Management sciences, IBCS, Siksha 'O' Anusandhan (S'O'A) Deemed to be University. She has been in academics for 22 years. Her research interest lies in the field of Consumer Behavior, Customer relationship management, Supply chain management, Digital marketing and Human resource management. She has published good number of papers in reputed journals indexed in Scopus, ABDC and WOS. Her latest book, “Perceived Organizational Support and employee outcome” will help in understanding how Perceived Organizational Support impacts employee performance, engagement, and employee satisfaction.