Akassh Trimmalle stumbled upon the idea of minimalist skincare during a shopping trip with his mother. Appalled by the excessive use of chemicals and exorbitant prices, he realised the need for an affordable brand that embraced simplicity. This realisation led to the birth of Lily Blossom International Private Limited, Akassh's brainchild, which quickly made waves in the skincare industry with its natural, no-frills approach. In "Skinimalism," Akassh shares his philosophy, encouraging readers to adopt a less-is-more mindset for healthy, glowing skin.