Dr. P. Narayana Reddy is the Director General of ICBM School of Business Excellence in Hyderabad and has over 35 years of teaching and administrative experience. He holds M.Com, MBA, PGDMM, and Ph.D. degrees and has published 20 books, 50 research papers, and over 100 articles. Reddy has a strong academic background, having served as a member of various universities and institutions, including the National Institute of Tourism and Hospitality Management. Presently he is also the regional vice president of Association of India Management schools (AIMS).