Dr. Pratibha Yadav, an Assistant Professor (Deputy Dean) at Maharishi University of Information Technology in the School of Business Management, Lucknow Uttar Pradesh, holds degrees in B.COM, M.COM, B.ED, PGCDA, NET JRF, and a Ph.D. in Commerce. With 8 years of teaching experience at Lucknow University and affiliated colleges, along with 5 years of research experience, she has contributed to several research papers published in esteemed Scopus-indexed journals.