Dr. Jayadatta S is an accomplished academician and editor with over 10 years of experience in teaching and publishing. Holding a Ph.D. in Management, he has published extensively in national and international journals on subjects like rural development, digital marketing, social media impact, and entrepreneurship. As a book editor, he has contributed to multiple academic volumes, managing scholarly articles in business management, marketing, and digital transformation. He has published several book chapters and edited volumes on key topics, including digital transformation and rural entrepreneurship. His attention to detail, expertise in research methodologies, and experience with peer-reviewed journals make him a skilled chief editor. His ability to collaborate with authors and produce high-quality, research-driven publications, along with his authorship of textbooks, highlight his leadership in academic publishing and has 159 Google Scholar Citations in his name along with 7 articles in Scopus Indexed Journals.