Dr. Surekha Adiki serves as an Associate Professor and Associate Dean of the Startup Cell at ICBM–School of Business Excellence, Hyderabad. With 13 years of teaching experience, she specializes in Economics, Quantitative Methods, and Operations Management. She holds a Ph.D. from Osmania University and has contributed to academia by co-authoring two books and editing two more. Dr. Adiki has published 7 research papers in Scopus and ABDC-indexed journals, along with 13 papers in esteemed national and international journals, reflecting her strong engagement in academic and interdisciplinary research.