Dr. Sebastián Laza, an Argentine economist affiliated with the University of Cuyo, is well-regarded for his contributions to neuroeconomics, behavioral finance, and the economics of behavior. His research investigates how emotions, cognitive biases, and expectations affect economic decision-making. He is the author of *Neuroeconomics: The New Science of Decisions* (2019) and *The Economics of Emotions* (2021, co-authored with Marisela Cuevas Sarmiento). Laza's interdisciplinary approach effectively bridges theory and practice, significantly enhancing contemporary comprehension of economics as a human-centered discipline.