Dr. Abhishek Srivastava comes from an Interdisciplinary Field of Information Technology and Management. A student of University of Allahabad, he has acquired three PG Degrees, one in Commerce and two in Computer Science along with his Ph.D. in the area of E-Commerce. Dr. Srivastava is currently having more than fifteen years of experience in both Academia and Industry. Currently he is an Associate Professor of Digital Marketing & Technology at Faculty of Management Studies, G N S University, Rohtas, India. He has started his career with an US based MNC as Software Engineer on LAMP Technology at New Delhi. Prior to join this University, he served School of Management Sciences (SMS), Varanasi as Assistant Professor for more than a decade (a NAAC ‘A’ Graded Institution and affiliated with Dr. A. P. J. Abdul Kalam Technical University, Lucknow). He has contributed his work in more than fifty journal research paper, articles, book chapters, technical reports as well as many conference proceedings. His Research areas include Digital Marketing & Promotions, Advertising, Tools & Applications, Social Media Marketing and Management, Search Engine Optimization and Website Management along with the core papers of Computer Science too. He has also received several Medals and Certificates for Academic Achievements along with a Best Paper Award and various other Academic Competitions organized by different National Organizations.